TV commercial

Method and apparatus for providing demographically targeted television commercials
On the detection and recognition of television commercials
Campaign Issue Knowledge and Salience: Comparing Reception from TV Commercials, TV News and Newspapers
Involuntary Attention and Physiological Arousal Evoked by Structural Features and Emotional Content in TV Commercials.
A reaction profile for TV commercials.
Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years
Characteristics of TV commercials perceived as informative.
Television Commercial Wearout: An Information Processing View
Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency Effects
Detection of TV commercials